Summer Sale

The Mad Kicks Summer Sale brings together some of the most wanted authentic sneakers and streetwear at prices you won't find anywhere else in the UAE. With discounts starting at around 25% and reaching up to 70% off original retail, this is one of the biggest markdowns we have ever put together. Whether you are after a fresh pair of kicks for the season or looking to stock up on wardrobe essentials from brands like Onitsuka Tiger and Fear of God Essentials, you will find something worth picking up here.

Onitsuka Tiger Sneakers on Sale

The Onitsuka Tiger lineup in this sale is one of the strongest we have offered. The Mexico 66 is well represented across a wide range of colourways, from the timeless Birch Peacoat and Black White to seasonal options like Beige Grass Green, Mantle Green Cream and Oatmeal Ginger Peach. Prices on these pairs start from AED 750, down from as high as AED 1,300, which puts them well within reach if you have been waiting for the right moment to buy.

Beyond the classic lace up Mexico 66, we have also included the Mexico 66 SD, the Sabot mule and the Slip‑On version, all starting from AED 750. The Sabot in particular has become a go to warm weather shoe across Dubai and Abu Dhabi, and this sale is one of the few times you will see it discounted. If you are exploring the broader Onitsuka Tiger range, the Tokuten silhouette is also available at a reduced price, offering a slightly chunkier look that works just as well with shorts as it does with trousers.

Fear of God Essentials Streetwear Deals

The Fear of God Essentials section of this sale covers almost every category in the brand's lineup. Hoodies in Cloud Dancer, Gold Heather and Core Dusty Beige start from AED 450, making them some of the best priced authentic Essentials hoodies you will find in the region right now. The relaxed oversized fit and heavyweight fleece that the line is known for are all here, just at a fraction of the usual cost.

For summer, the Essentials tees are where the deepest discounts sit. Colourways like Cloud Dancer, Silver Cloud and Canary are available from as low as AED 225, which represents savings of up to 70%. The sweatshorts and sweatpants round out the offering with prices between AED 250 and AED 650 depending on the colourway and season. If you are building a full Essentials wardrobe or just filling in gaps, this is the most cost effective way to do it.

Why Buy From Mad Kicks During the Summer Sale

Every item sold through Mad Kicks goes through our in house authentication process before it ships. That applies to full price items and sale items alike, so a lower price never means a compromise on legitimacy. We are the number one platform for authentic sneakers and streetwear in the Middle East, and that standard holds whether you are buying a pair of Nike Dunks, an Air Jordan 4 or a discounted Onitsuka Tiger from this sale.

All summer sale orders come with free delivery across the UAE, and most shipments arrive within a few business days. If you would rather try things on first, you are always welcome at any of our physical stores. We also offer hassle free exchanges and returns, so there is very little risk in grabbing something while the price is right.

More Ways to Save at Mad Kicks

If you are shopping with a specific budget in mind, our gifts under AED 1,000 and gifts under AED 1,500 collections are a great place to start, especially since many of the summer sale items fall into those price brackets. We also maintain a year round price drops page for anyone who enjoys hunting for value beyond seasonal promotions.

To keep up with the latest releases and restocks, check our new arrivals page regularly. The best sellers collection is another useful reference if you want to see what the Mad Kicks community is actually buying each week. And if you are not sure where to start, browsing by brand is always a good call, whether that is Nike, Adidas, New Balance or Asics.

Sizes and stock move fast once a sale goes live, so if something catches your eye, it is worth adding it to your cart sooner rather than later.