Once the domain of niche collectors, designer toys like Labubu, KAWS figures, and Bearbricks have exploded into mainstream hype culture. These aren’t just toys—they’re cultural icons, limited-run art pieces, and new-age investments.

Labubu: From Cute to Cult Originating from Pop Mart’s “The Monsters” series, Labubu figures are blind-box vinyl characters that range from adorable to eerie. Their scarcity, aesthetic diversity, and surprise-unboxing format make them addictive for collectors.

KAWS: Street Art Meets High Art Brian Donnelly, aka KAWS, turned his graffiti roots into a global brand. His Companion and What Party figures are instantly recognizable, often commanding four- or five-figure resale prices. Collaborations with brands like Uniqlo, Dior, and Jordan have only amplified demand.

Bearbrick: Japan’s Designer Brick Produced by Medicom Toy, Bearbrick (stylized BE@RBRICK) merges pop culture, design, and limited-edition appeal. Available in 100%, 400%, and 1000% sizes, Bearbricks feature collabs with everyone from Marvel to Chanel.

Why They’re the New Grails Like sneakers, these collectibles combine exclusivity, storytelling, and cultural cachet. They often come in series drops, sell out instantly, and gain value over time. Plus, they double as decor—turning hype into home art.

Collecting is no longer a niche—it’s a lifestyle. Whether you're just starting or looking for your next rare piece, Mad Kicks is your go-to for the grails of both the sneaker and collectible world. At Mad Kicks, we’ve expanded beyond sneakers to include a curated range of high-demand collectibles. From complete Labubu box sets to rare Bearbricks, we make collecting cool—and authentic.