Rolex Datejust
The Rolex Datejust was launched in 1945 as the world's first self-winding wristwatch with an automatically changing date display, and the "Datejust" name itself refers to the date that "just changes" precisely at midnight without any wearer intervention required. The Cyclops magnification lens added to the date window in 1953 (the 2.5x magnification that has since become the most recognised single visual signature in the entire watch industry) cemented the Datejust as the canonical everyday Rolex, and the model has remained in continuous production for 80 years with more than a million units estimated produced across its lifetime, making it the most-produced Rolex reference in the brand's history. This collection brings authenticated Rolex Datejust watches, both new and pre-loved, across the full size and configuration range. Sizes cover the Lady-Datejust 28mm reference 279xxx for smaller wrists, the Datejust 31mm reference 278xxx as the most-requested women's size, the Datejust 36mm reference 126200 family (the canonical historical men's size that defined the model from 1945 onwards), and the Datejust 41mm reference 126300 family (the modern men's size introduced in 2016). Material options span steel-only, Rolesor (two-tone combinations of steel with yellow gold, Everose gold, or white gold), and solid 18K yellow gold, white gold, and Everose gold. Bezel options run smooth, fluted (the iconic Datejust signature in white gold or precious metal), domed, and diamond-set. Bracelet options include the three-link Oyster bracelet (sporty) and the five-link Jubilee bracelet (dressy and originally created specifically for the Datejust). Dial options include the canonical silver, champagne, white, black, and blue plus the famous "Wimbledon" slate dial with green Roman numerals introduced in 2009 to commemorate Rolex's Wimbledon Championships sponsorship. Every Datejust is verified for serial number, rehaut engraving, movement caliber, dial, hardware, bracelet, and original box and papers before listing. For the wider catalog, browse the Rolex Watches collection in the UAE and the sibling Rolex Oyster Perpetual, Rolex Day-Date, and Rolex Sky-Dweller sub-collections.
Other collections
The Datejust Size and Configuration Range: 28mm, 31mm, 36mm, 41mm
The Datejust is the most configurable reference in the entire Rolex catalog, with the brand offering meaningfully more material, bezel, bracelet, and dial combinations on this single model than across all the other classic-range references combined. Sizes cover four distinct case diameters serving different wrist proportions. The Lady-Datejust 28mm (reference family 279xxx) is the dedicated women's size with the smallest case in the active Datejust range, designed for slimmer wrists and produced primarily in two-tone Rolesor or solid precious metal with diamond bezel options. The Datejust 31mm (reference family 278xxx) is the most-requested women's Datejust size, sitting between the Lady at 28mm and the men's 36mm with broad material and dial flexibility. The Datejust 36mm (reference family 126200 in steel, 126233 in two-tone, 126234 with white gold fluted bezel, 126281RBR in steel and Everose with diamond bezel) is the historical canonical men's Datejust size that defined the model from its 1945 launch onwards and remains the more traditional men's choice. The Datejust 41mm (reference family 126300 in steel smooth bezel, 126334 in steel with white gold fluted bezel including the Wimbledon dial variant, 126331 in two-tone steel and yellow gold, 126333 in two-tone with Jubilee bracelet) was introduced in 2016 and suits buyers who prefer the contemporary larger case proportions. All current production Datejust references use the caliber 3235 movement with 70 hours of power reserve, replacing the older caliber 3135 that powered the previous generation. For the sister classic reference, the Rolex Oyster Perpetual in the UAE covers the cleaner no-date alternative at a meaningfully lower retail price point.
The Wimbledon Dial and Other Datejust Dial Configurations
The Datejust catalog includes the broadest dial range in the active Rolex production lineup, and several specific dial configurations have built strong secondary market positioning over recent years. The Wimbledon dial (introduced in 2009 to commemorate Rolex's longstanding Wimbledon Championships sponsorship) is the slate-gray dial with the green Roman numerals at each hour position, available on the Datejust 41 reference 126334 and the Datejust 36 reference 126234 in steel with white gold fluted bezel. The Wimbledon configuration has built one of the strongest collector followings in the contemporary Datejust catalog given the distinctive colour pairing and the championship lineage. Beyond the Wimbledon, the canonical Datejust dial range covers the classic Silver (clean and neutral), Champagne (warm gold-tinted, particularly strong with yellow gold cases), White (formal and dressy), Black (versatile across all materials), Blue (the modern favourite, particularly strong on the 41mm), Green (the more recent collector favourite), Chocolate (particularly strong on Everose gold cases), and Mother of Pearl (on diamond-set ladies references). The dial layout itself defines the Datejust visual identity: the Cyclops magnification at 3 o'clock, the applied indices or Roman numerals depending on configuration, and the dauphine or stick hands depending on reference. The bezel choices interact meaningfully with the dial: the smooth bezel reads more sporty, the fluted bezel (made from white gold even on steel references) reads more dressy, and the diamond-set bezel sits at the most formal end. For comparison context, the Rolex Day-Date in the UAE covers the precious-metal-only President sibling that takes the Datejust design language up to the top of the classic range hierarchy.
How We Verify Every Datejust and Same Day Pickup at Our Dubai Stores
Verification on a Rolex Datejust covers the multi-layer protocol applied across the full Rolex catalog. The serial number sits between the lugs at the 6 o'clock position on watches produced before 2010 and on the rehaut (the inner bezel ring) of watches produced from 2005 onwards with the "ROLEXROLEXROLEX" engraving running around the inner ring. The movement is verified by opening the case-back and confirming the caliber number (the 3235 on current production Datejust 36 and 41 references introduced 2015-2016, the older 3135 on pre-2015 production, and the various smaller calibers on the Lady-Datejust 28 and Datejust 31 references). The Cyclops magnification at exactly 2.5x is checked against the date numeral (a common counterfeit weakness as inferior Cyclops production typically magnifies at 1.5x or 2x rather than the genuine 2.5x). The bezel finishing is verified (smooth, fluted with the precise white gold edge polishing, or diamond-set with stone quality and setting precision checked). The bracelet construction is checked against the claimed reference (Oyster three-link or Jubilee five-link with the specific Crownclasp engraving and clasp mechanism action). The dial printing precision (particularly important on the Wimbledon dial where the Roman numeral colour and positioning matter substantially), the hardware engraving, the hallmarks for precious metal references (750 for 18K gold, Rolesor stamp for two-tone), and the original box, warranty card, hangtags, and instruction booklets all factor into the verification. Same day pickup is available at our Dubai store locations, which is the recommended route for any Datejust purchase given the sheer configuration range (the 36mm and 41mm read meaningfully differently in person than in photographs, the Oyster and Jubilee bracelets carry very different wrist feel, and the dial colour decisions across Silver, Champagne, Blue, Wimbledon, and the other options read differently under daylight than under photography lighting). For the broader luxury catalog including Hermès bags in the UAE, Chanel handbags in the UAE, and Goyard in the UAE, the wider authenticated luxury cluster sits alongside the Rolex catalog. For sibling watch brands, the Audemars Piguet Watches collection in the UAE and the Patek Philippe Watches collection in the UAE cover the wider Swiss luxury watchmaking landscape.
FAQs
Q: Are these authentic Rolex Datejust watches?
Every Datejust on this page is authenticated by our team before listing, whether the watch is unworn current production or pre-loved. Verification follows the multi-layer protocol Rolex specialists use: the serial number between the lugs and on the rehaut, the rehaut "ROLEXROLEXROLEX" engraving precision, the movement caliber confirmation by case-back inspection (the 3235 on current 36mm and 41mm, the older 3135 on pre-2015 production, the smaller calibers on Lady-Datejust 28 and Datejust 31), the Cyclops magnification verified at exactly 2.5x, the bezel finishing (smooth, fluted, or diamond-set against the claimed reference), the bracelet construction (Oyster three-link or Jubilee five-link with Crownclasp engraving), the dial printing precision (particularly for the Wimbledon Roman numeral colour and positioning), the hallmarks for precious metal references, and the original box, warranty card, hangtags, and instruction booklets. Watches that cannot be verified to our standard do not go on the page.
Q: Datejust 36 or Datejust 41: which size should I pick?
The Datejust 36 (current reference 126200 in steel, 126234 in steel with white gold fluted bezel including the Wimbledon dial, 126233 in two-tone) is the historical canonical Datejust size that has defined the men's Datejust silhouette since 1945, and remains the right choice for buyers who specifically want the traditional Datejust proportions, prefer the smaller case wearing under shirt cuffs, value the historical lineage, or have wrist circumference under 17cm where the 41mm can wear oversized. The Datejust 41 (current reference 126300 in steel, 126334 in steel with white gold fluted bezel including the Wimbledon dial, 126331 in two-tone) was introduced in 2016 and is the right choice for buyers who prefer the contemporary larger case proportions, have wrist circumference above 17cm, or specifically want the modern wrist presence that aligns with contemporary watch sizing conventions. Both sizes are produced across the same material range, bezel options, bracelet options, and dial configurations including the Wimbledon. For first-time Datejust buyers building toward the canonical everyday Rolex, the 41mm in steel with the Jubilee bracelet and either the Blue dial or the Wimbledon slate dial is the most-requested current configuration.
Q: How fast is delivery for the Rolex Datejust across the UAE?
Orders placed before 2pm typically arrive next day in Dubai, Sharjah, Ajman, and Abu Dhabi. Northern emirates take one additional day on average. Same day pickup is available at our Dubai stores for orders placed before closing. Every Datejust ships in its original Rolex box with the included warranty card, hangtags, and any service documentation, with reinforced outer protection given the value involved and full insurance applied to the declared value across the transit.
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