The Origins of Eric Emanuel

Founded by Eric Emanuel in New York City, the brand began with custom basketball shorts and quickly rose to cult status for its fusion of sport and streetwear. Known for bold colors, varsity-inspired graphics, and premium materials, Eric Emanuel became the go-to for off-duty athletes, artists, and streetwear fans alike.

What started as a niche brand quickly turned into a movement—seen courtside, backstage, and in sneaker rotations everywhere. At Mad Kicks, we bring you a curated selection of Eric Emanuel apparel that defines casual luxury with a streetwise twist.

Unique Features

1. Premium Mesh Shorts The iconic EE shorts are made with soft, breathable mesh and lined interiors for elevated comfort.

2. Bold Branding & Colorways Signature logos and saturated color palettes make each piece instantly recognizable.

3. Versatile Styling Whether you're pairing it with Jordans, Dunks, or slides—Eric Emanuel gear levels up any fit, any day.

From Hoops to Hype

Eric Emanuel is where sport meets fashion, and comfort meets culture. Whether you're heading to the gym, lounging, or flexing on the street, his pieces strike the perfect balance between casual and curated.

Available at Mad Kicks

Explore the Eric Emanuel Collection —available online and in stores at Mad Kicks. From shorts to statement sets, shop bold essentials with effortless appeal.