From Playing Stadiums to Creating Sneakers: Kanye West and the Adidas Yeezy Boost 350 V2

When it comes to names in the music industry, few are as synonymous with creative genius and cultural influence as Kanye West.

And in the industry of fashion?

Kanye West has also made his mark.

Let’s look more closely at Kanye’s career and his coveted Adidas Yeezy 350 V2.

The Rise of Kanye West

Kanye and the World of Sneakers.

Kanye's relationship with Adidas began in 2013 when he publicly severed ties with Nike, citing creative differences and a lack of creative control over his previous shoe collaborations, something that the artist took very seriously – in his music, his other fashion endeavors and certainly his sneaker and shoe designs.In 2014, Kanye West signed a partnership deal with Adidas to create his own line of sneakers and apparel under the Yeezy brand. 

The first collaboration, the Adidas Yeezy Boost 750, was released in 2015 and was an immediate success.

And while the Adidas Yeezy Boost 750 sparked a real frenzy in the sneaker community, since then his relationship with Adidas has only grown and each new design seems to get more followers and attention.  

Though Kanye West has had his share of controversy and challenges over the years, it seems that he is a person who can continuously rise above the adversity and reinvent himself (and his products) when necessary.

Diving Into the Adidas Yeezy Boost 350 V2 Design

The Adidas Yeezy Boost 350 V2 can only be described as a sneaker silhouette that exemplifies the perfect fusion of style and innovation. 

Kanye West's vision shines through in every detail of this shoe, making it a highly coveted collector’s dream in the world of streetwear and fashion.

The Yeezy Boost 350 V2 boasts a minimalist style, characterized by its Primeknit upper, which provides a comfortable, sock-like fit. 

The shoe's distinctiveness is in large part due to the unique pattern on the upper and the translucent stripe running along the  lateral side, all of which adds to the Adidas Yeezy Boost 350 V2 sleek aesthetic.

One of the most appealing aspects of the Yeezy Boost 350 V2 is the wide range of colorways that are now available. 

With names like Beluga, Cooper, Bred, Zebra and Oreo, each colorway offers a fresh look, appealing to a diverse audience of sneaker enthusiasts and always making it clear that the pair you’re looking at is Yeezy Boost 350 V2 and not some knock-off.

The Yeezy Boost 350 V2 is not only a style statement but also a performance-oriented sneaker. 

The technology that has been incorporated into the midsole ensures that every wearer of these shoes experiences superior cushioning and is given optimal comfort for everyday wear or high-intensity activities.

Where to Shop for Adidas Yeezy Boost 350 V2

At Mad Kicks, shoes like the Adidas Yeezy Boost 350 V2 are a mainstay. 
As footwear enthusiasts ourselves, our experts strive to make sure that styles like the Adidas Yeezy Boost 350 V2 are readily available and a wide range of colorways are in stock. 

When you’re ready to add to your kicks collection, come check out what the Mad Kicks UAE store has waiting for you.

If you’re shopping for “Yeezy UAE online,” or “Mad Kicks Adidas Shoes,” you’ll find us at madkicks.com.

If you’d rather shop in person, come visit us at our Dubai store, located at Box Park and Bluewaters Island in Dubai, U.A.E.