Air Jordan
Iconic. As soon as the Air Jordan line debuted in 1985, it started shaping sneaker culture as we know it today. Find all the legendary models including the Air Jordan 1,, Air Jordan 2, Air Jordan 4, Air Jordan 6, and Air Jordan 11 here
Air Jordan 1 Retro Low OG SP Travis Scott Wmns 'Canary'
from6,600.00 AED
Air Jordan 1 Retro Low OG Trophy Room Away
from2,100.00 AED
Nike Air Jordan 1 Mid Venus (Custom Sneaker)
6,800.00 AED
Nike Air Jordan 1 Mid Samurai (Custom Sneaker)
4,800.00 AED
Wmns Air Jordan 1 Low 'White Galactic Jade'
1,500.00 AED
Air Jordan 1 Low "Bred Toe 2.0"
from1,150.00 AED
Wmns Jordan 1 Retro High OG Satin Bred
from1,650.00 AED
Wmns Air Jordan 1 Mid "Panda"
1,700.00 AED
Air Jordan 1 Retro Low Golf Travis Scott Neutral Olive
from4,200.00 AED
Wmns Air Jordan 1 Low SE "Vintage Panda"
from1,300.00 AED
Air Jordan 1 Mid "White Sky J Purple (GS)"
1,400.00 AED
Air Jordan 1 Retro High OG Palomino
from1,450.00 AED
Air Jordan 1 Retro Low OG Black Toe (2023)
from950.00 AED
Jordan 1 Retro Low OG EX Coconut Milk
from1,600.00 AED
Jordan 1 Low Fierce Pink
from1,250.00 AED
Air Jordan 1 Retro High OG 'UNC Toe'
from1,150.00 AED
Air Jordan 1 Low "Light Smoke Grey"
from1,350.00 AED
Wmns Air Jordan 1 Mid "French Blue Gym Red"
1,600.00 AED
Air Jordan 1 Retro Bred (2001)
from3,500.00 AED
Wmns Air Jordan 1 Low "Shadow Brown"
1,400.00 AED
Wmns Air Jordan 1 Low "Panda (2023)"
from1,250.00 AED
Air Jordan 1 Retro High OG Washed Black
1,600.00 AED
Air Jordan 1 Low Cardinal Red
from1,350.00 AED
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Air Jordan
{"type":"root","children":[{"type":"heading","level":2,"children":[{"type":"text","value":"AIR JORDAN : MORE THAN A BRAND – A REFERENCE","bold":true}]},{"type":"heading","level":3,"children":[{"type":"text","value":"MICHAEL JORDAN, THE MOST TALENTED BASKETBALL PLAYER OF ALL TIME","bold":true}]},{"type":"paragraph","children":[{"type":"text","value":" "}]},{"type":"paragraph","children":[{"type":"text","value":"Jordan, an iconic name for an iconic brand. To fully understand what the brand stands for, you need to know the man behind its foundation: Michael Jordan. Perhaps the most famous athlete in the world, the man nicknamed \"The G.O.A.T. \" is one of the most admired sportsmen in the history of basketball and sport in general! In 1984, still at the beginning of what was to become a remarkable career, he signed a sponsorship contract with the sports equipment manufacturer Nike. For the record, the Swoosh brand was never the player's first choice. Wearing Converse shoes throughout his formative years, specifically the Chuck Taylor 70 model, Michael Jordan wanted to be sponsored by the star brand .... The brand did not consider him \"promising\" enough and refused. Nike then made an offer to the young athlete, which he decided to decline, before trying his luck with their long-time competitor: Adidas. Unsatisfied with the proposal of the German brand, he finally accepted a deal with the American equipment manufacturer. Nike had indeed come back with a financial offer that the future Hall of Famer could not refuse: 2.5 million dollars over 5 years, as well as the creation of a clothing line in his name and payment of royalties for each item sold."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"AIR JORDAN 1, AIR JORDAN 3, JORDAN 4: ICONIC SILHOUETTES","bold":true}]},{"type":"paragraph","children":[{"type":"text","value":"The first silhouette of this partnership, the Air Jordan 1, was released and found immediate commercial success, fuelled by the controversy the model created on the ground. A second model of the Air Jordan was released with more limited success. Next came the Air Jordan 3, designed by Tinker Hatfield. The deal took a whole new turn, with the athlete creating his own brand within Nike in 1997. A historic event in the history of sport, making him the highest-paid sportsman in the world. This is how the brand with the Jumpman, Air Jordan, came into being. More than 100 models emerged from this association, including the Jordan 3 and the Jordan 11. The brand acquired a worldwide resonance that was unprecedented and became the reference point in terms of sports equipment. As for the rest ... The rest is history!"}]},{"type":"paragraph","children":[{"type":"text","value":"More recently, the Jumpman brand has built on the success of several silhouettes to develop its image. We note the expansion of colours in its very trendy "},{"type":"link","url":"https://wethenew.com/en/collections/air-jordan-1-mid","title":null,"target":null,"children":[{"type":"text","value":"Air Jordan 1 Mid"}]},{"type":"text","value":" as well as several reissues of the iconic "},{"type":"link","url":"https://wethenew.com/en/collections/air-jordan-1-high","title":null,"target":null,"children":[{"type":"text","value":"Air Jordan 1 High"}]},{"type":"text","value":". Other lesser-known silhouettes such as the "},{"type":"link","url":"https://wethenew.com/en/collections/air-jordan-11","title":null,"target":null,"children":[{"type":"text","value":"Air Jordan 11"}]},{"type":"text","value":" and one of the revelations of the year, the "},{"type":"link","url":"https://wethenew.com/en/collections/air-jordan-4","title":null,"target":null,"children":[{"type":"text","value":"Air Jordan 4"}]},{"type":"text","value":", also make their appearance in the brand's look books."}]},{"type":"heading","level":3,"children":[{"type":"text","value":"OFF-WHITE, TRAVIS SCOTT, KAWS: UNIQUE COLLABORATIONS"}]},{"type":"paragraph","children":[{"type":"text","value":"As one of the most coveted sneaker brands, Jordan doesn't hesitate to make its models available through large-scale partnerships. For example, the Air Jordan 1 Retro High in collaboration with Virgil Abloh and "},{"type":"link","url":"https://wethenew.com/en/collections/nike-off-white","title":null,"target":null,"children":[{"type":"text","value":"Off-White"}]},{"type":"text","value":" or the one for the movie Spider-Man, paying tribute to the mythical Marvel hero. The brand of \"his Airness\" sponsors sportsmen, films and artists and is thus deeply involved in urban culture. The collaboration with Houston rapper "},{"type":"link","url":"https://wethenew.com/en/collections/travis-scott-cactus-jack","title":null,"target":null,"children":[{"type":"text","value":"Travis Scott"}]},{"type":"text","value":" is particularly noteworthy. The singer revisits the iconic Air Jordan 1 by reversing the swoosh with a unique mocha colourway. More than a brand, Jordan is now a universal symbol."}]}]}