The Origins of Loewe x On Running

The Loewe x On Running collaboration unites Swiss performance engineering with Spanish luxury craftsmanship. Debuting in 2022, this partnership reimagines On’s technical silhouettes—like the Cloudventure and Cloudtilt—through Loewe’s refined lens, offering a bold fusion of form, function, and fashion. Designed for motion but made to be styled, these shoes embody the future of elevated activewear.

Unique Features

1. CloudTec® Cushioning with Elevated Style Each sneaker features On’s signature CloudTec® and Speedboard® technologies for soft landings and explosive takeoffs—now paired with gradient fades, hand-pressed finishes, and tonal palettes crafted by Loewe.

2. Seamless Design Meets Street-Luxury Aesthetic Minimal branding, sleek overlays, and exclusive materials—like recycled polyester and performance mesh—turn a running shoe into a wearable art piece.

3. Built for Movement, Styled for Life Whether it’s trail running or city commuting, the collection balances high performance with artistic expression. Designed to function at altitude and styled for everyday versatility.

Key Models

Hero pieces include the Cloudtilt and Cloudventure silhouettes—reimagined in gradient tones, muted neutrals, and limited seasonal colorways. Popular options like the “All Black” and “Gradient Khaki” serve both understated style and trail-ready functionality.

Where Performance Meets High Fashion

More than a sneaker, Loewe x On Running is a creative statement. It’s for those who value both speed and substance, combining advanced sportswear innovation with fashion-forward design that transitions from the track to the street.

Available Now at Mad Kicks

Mad Kicks is proud to offer the Loewe x On Running Collection—a curated edit of performance silhouettes elevated by one of fashion’s most visionary houses. Whether you run trails or style runways, these pairs belong in your rotation.

Shop Loewe x On Running online or in stores at Mad Kicks and elevate your pace with precision and luxury.