The Atmos x ASICS GEL-Kayano 14 “Glow in the Dark” has officially dropped, and it’s everything we didn’t know we needed. Released on November 14, 2024, this collab between Japanese streetwear powerhouse Atmos and ASICS takes sneaker design to a whole new level—literally lighting up the game.

If you love bold kicks that turn heads by day and light up the room by night, this glowing masterpiece deserves a spot in your collection. Let’s dive into why this sneaker is creating such a buzz.

A Design That Glows, Literally

The Atmos x ASICS GEL-Kayano 14 “Yakoutake” takes its design cues from the Yakoutake mushroom, a bioluminescent fungus native to Japan. The glow-in-the-dark elements are a nod to the mushroom’s natural beauty, showcasing its ethereal glow in a sneaker form.

This unique design features a clean cream and metallic silver colour palette across the upper, constructed from a premium mix of mesh, leather, and TPU for durability and comfort. Subtle grey accents appear on the sock liner, while the brown heel overlay mirrors the soil where the Yakoutake mushroom grows.

The glow effect is applied to several key elements, including the splatter pattern on the foam sole, the iconic ASICS tiger stripes on the midfoot, and the GEL-Kayano 14 branding on the heel. Even the outsole glows in the dark, making this sneaker a true standout in both daylight and darkness.

Performance Meets Style

While the glow-in-the-dark aesthetics are the highlight, the GEL-Kayano 14 is no stranger to performance. Known for its Gel cushioning technology, this sneaker provides superior comfort and shock absorption, making it as functional as it is flashy. Whether you’re hitting the gym, running errands, or just flexing your style, the GEL-Kayano 14 ensures your feet feel as good as they look.

The lightweight construction and breathable mesh upper mean you can rock these kicks all day without sacrificing comfort. Plus, the sturdy outsole offers excellent grip, so you can shine on any surface, literally and figuratively.

Why Everyone’s Talking About It

The Yakoutake isn’t just another sneaker release—it’s a cultural moment. Its glow-in-the-dark feature makes it perfect for nighttime events, late-night streetwear fits, or simply showing off your style in a unique way. Plus, with ASICS and Atmos teaming up, you’re getting the best of both worlds: top-notch sneaker tech and a bold, fashion-forward design.

How to Style Them

These kicks scream individuality, so don’t be afraid to go bold with your outfits. Pair them with oversized cargo pants and a graphic tee for a streetwear look, or let the shoes do the talking by keeping the rest of your fit simple. Either way, these sneakers are guaranteed to turn heads.

Where to Cop

If you haven’t snagged a pair yet, act fast because these are bound to sell out. And if you’re looking to expand your collection, don’t forget to check out other ASICS shoes available on the Mad Kicks Website. With a wide range of options that combine style, comfort, and performance, you’re sure to find your next favourite pair.