فبراير 10, 2023

Fashion is an industry that is ever-changing, and footwear is no exception.

More and more, people who care about their style are looking for things that not only focus on the fashion trends, but also focus on comfort, sustainability, and products that feel as good as they actually look.

There is one brand in the footwear industry that has managed to meet all of its fan's needs and continue to produce products that we can't wait to get our hands on.

Which brand are we talking about?

Mad Kicks - Bluewaters Island


Blue Waters Island
Dubai, U.A.E


Mond – Thurs: 10:00AM – 11:00PM
Frid – Sund: 10:00AM – 12:00AM

The Adidas Yeezy, of course!

Anyone who is a fan of kicks and collecting them is most likely familiar with the story of the Yeezy and its quick rise to fame.

Thanks to a unique collaboration between the German company, Adidas and the singer/songwriter Kanye West, the Yeezy shoe stormed onto store shelves in 2015 and shook up a market that many thought might already be saturated.

Adidas Foam Runner

How did the Yeezy do this?

From the get-go, Kanye West had a vision of something vastly different than any other shoe or sneaker that was currently being sold.

Starting with his Boost 750 line, the rapper and fashion creator designed a sneaker that really looked like no others that were out there.

In fact, his inspiration came from a shoe design that he first saw in Australia, but wasn't very popular even in that country.

While many thought he would fail, what happened next was just the opposite!

Not only did he not fail, but his Boost 750 completely took off, and within ten minutes of its release, data quickly showed that over 9,000 pairs of the shoe had sold.

Though that first Boost 750 was a limited-edition and was only available in a light brown colorway, soon the singer found himself being asked to continue to create more...more colorways, more styles, and more options for everyone.

And even though West had attempted a collaboration with others before he went to Adidas, there was no doubt that this time, the collaboration was a perfect one!


The Yeezy Line Continues to Grow

After the incredible popularity of the Boost 750, it quickly became apparent that the world wanted more Kanye West and more Yeezy options from which they could choose.

A number of styles followed shortly after that first wildly successful release.

Some of the other biggest sellers have been the Yeezy Boost 350, the Yeezy Slide, and the Yeezy Boots 950.

Soon it became clear that if Adidas and Kanye West were making it, people were wanting to buy it!

Adidas Yeezy Boost 350

The Wildest Yet: The Yeezy Foam Runner

Regardless of the popularity of his brand, many wondered if West had gone too far when he introduced us to the Yeezy Foam Runner.

Most of us accept the fact that Kanye West makes fashion items that are meant to shock.

But this crazily futuristic shoe is hard to even describe.

Is it a sneaker?

Is it a slipper?

Is it a slide?

Yeezy Foam Runner Vermilion

To begin with, one of the things that make this shoe incredibly unique (other than its obviously futuristic look!) is what it is actually made of.

Kanye West has a true interest in creating clothing and footwear that are earth-friendly and made from sustainable materials.

When he came up with the concept for the Yeezy Foam Runner, he wanted something that not only looked different, but was made differently too.

The Yeezy Foam Runner is made, in part, from harvested algae, a proven sustainable material and one that is easy to access without doing any sort of long-term damage to the oceans or Earth.

Another brilliant idea by West was to introduce the Yeezy Foam Runner for a retail price that was significantly less than some of the other sneakers and shoes that were already part of his Yeezy line.

At this price point, the Yeezy Foam Runner became much more accessible to a wider audience and sent the message that West was less concerned with profits and more concerned with providing more people the opportunity to get their feet into his shoes.

This message was incredibly popular, especially among people who find it difficult to stomach some of the super high prices of other popular footwear brands.

By keeping his price low, West certainly made his fan base larger.

The Yeezy Foam Runner Vermilion: A Big Step for West

Along with an interest in earth-friendly, sustainable products and keeping costs low, Kanye West has also been known to prefer creating products that stay true to the Earth and he incorporates a lot of muted earth tones colors, and subtle styles into his various fashion lines.

But...from time to time he surprises all of us with a pop of color that practically jumps off the runway or can't help but be noticed when worn in the streets.

The Yeezy Foam Runner Vermilion is exactly this type of shoe.

Taking a leap away from the regular, more muted colorways, the Yeezy Foam Runner Vermilion boasts a beautiful scarlet red colorway that will make any outfit pop.

But other than the cool new color, the Yeezy Foam Runner Vermilion is just like the other styles of Yeezy Foam Runner.

Mad Kicks - Box Park


Box Park
Al Wasl Road
P.O.Box 73670
Dubai, U.A.E.


Mond – Thurs: 10:00AM – 10:00PM
Frid – Sund: 10:00AM – 12:00AM

This sneaker is a true experimental flair, with well-designed durability, comfort, and fit.

And though the insane style is certainly not for everyone, the Yeezy Foam Runner is going to appeal to anyone who likes the idea of something being as comfortable as it is cool and turning heads at the same time!

From the well-placed ventilation ports for airflow to pass through to the single piece of EVA foam that is used in the design, the Yeezy Foam Runner Vermilion is certainly going to be a fan favorite for many years to come!

Want to learn more about the Yeezy brand and the Yeezy Foam Runner shoes? Come check them out at Mad Kicks, Dubai's premier online sneaker and streetwear store!