فبراير 03, 2023

When we think of true icons in the world of cool kicks, one name always rises to the top.

Kanye West and his Adidas Yeezy line!

Though West has at times been a man of controversy and critique, his Yeezy sneakers have always had a strong fan base. The Yeezy has historically been a shoe that is not only fashionable and fun but is designed with function in mind as well.

And, just when we thought Adidas and West couldn't collaborate on anything more innovative than they've already given us, they come out with yet another release that has everyone talking and trying to get their hands on a pair.

What is this newest design?

Check out the Yeezy Boost 350 Light!

The Story Behind the Yeezy Boost 350

Adidas and Kanye West have had a long history together.

Starting in 2015, West brought his idea of the Yeezy sneaker to Adidas, after having a mediocre success run with Nike.

Though his sneakers sold well enough under the Nike brand, West wanted more creative control, which Adidas was more than willing to give him.

And by 2017, the partnership was definitely paying off! In fact, before long, the Adidas Yeezy became one of the highest-selling sneakers and people continue to wait with high anticipation every time a new release is announced.

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West and Adidas have come out with a number of different styles of the popular Yeezy, but the original style, the Adidas Yeezy Boost 350 continues to be one of the favorites among kick collectors, and for good reason.

Some of its popularity has to do with the trademark Primeknit fabric that creates the base for the sneaker.

This type of fabric is super soft and versatile and stands up well in any sort of conditions. It's also highly breathable, making the shoe easy to wear regardless of the environment or weather conditions.

The Adidas Yeezy Boost 350 also incorporates a highly cushioned sole and eye-catching aesthetics.

Put all of this together, along with high-quality craftsmanship, and you've got a shoe that embodies everything that was important to Kanye West when he first created it: function, comfort, and a ton of style!

Adidas Yeezy Boost 350 V2 “Light”

Introducing the Stepped-Up Yeezy Boost 350: The Adidas Yeezy Boost 350 v2 Light!

So what makes the Yeezy Boost 350 v2 Light even more cool and coveted than its predecessor, the Yeezy Boost 350?

The first release of the Yeezy Boost 350 v2 Light came in the late summer of 2021.

Made with the same high-quality Primeknit fabric as before, this Boost 350 gave fans a surprise twist on the Boost 350 classic.

At first, the shoe doesn't seem much different than other styles released before it.

It has a clean white colorway that gives it a crisp look, perfect for the end of summer and for deflecting heat.

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But, when this sneaker is exposed to sunlight, this Yeezy Boost 350 takes on a whole different look!

As more sunlight hits the fabric, the Primeknit changes to a light pink colorway, and the mesh stripe on the side of it turns a dark yellow.

Not only that, but the sole and canvas heel tab keep their off-white color intact, which results in creating a super cool contrast among all the various materials and textures that make up this stellar-looking shoe.

Using this type of UV sensitive technology is typical of West when it comes to his fashion-forward and fun designs, and we can't wait to see what is in store for us next when it comes to the Adidas Yeezy shoe!

Looking for Your Next Pair of Yeezy Kicks?

Though they can sometimes be hard to come by, if you are looking to purchase a new pair of Yeezy sneakers, come check out what Mad Kicks has first.

Our online site is located in Dubai and can ship anywhere worldwide. Ordering is easy through our secure site and returns are always welcome too.

Not only that, but if we don't have a product or item you are looking for, we feel confident that something else on our site is going to catch your eye, since our stock of sneakers and streetwear is always going to be higher than just about any other kicks store out there.

So don't delay! Come place your order for some new kicks today!