Find Your Flex with the Air Jordan 1 Brotherhood: Here at Mad Kicks!

For more than three decades, sneaker fans have been delighting in the next new release by Nike of the forever-famed fan favorite...

The Nike Air Jordan 1 shoe!

From hundreds of creative colorway combinations to special releases and various styles, the Nike Air Jordan 1 has continued its incredible popularity in large part thanks to its ability to change with the times and always stay relevant with the culture, while not compromising on value or quality.

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From time to time, kicks critics will start to wonder...is the era of the Nike Air Jordan 1 about to come to an end?

Can Nike possibly come up with yet another creative and cool design that sets the Air Jordan 1 sneakers apart from the rest?

Well, never fear, because it seems as though they've done it again with the Air Jordan 1 Brotherhood!

The Story Behind the Nike Air Jordan 1 Retro High OG Brotherhood

The only thing better for a kicks fanatic than the shoes themselves is sometimes the story that's behind them.

This is definitely the case for the Nike Air Jordan 1 Retro High OG Brotherhood!

Michael Jordan, while well-known for his basketball skills and philanthropic endeavors, is also a long-standing member of the highly respected Omega Psi Phi fraternity.

The Omega Psi Phi fraternity is a historically African American fraternity in the United States. Known for its core values of manhood, scholarship, perseverance, and uplift, the fraternity embodied what Jordan already had adopted as many of his own core values by the time he was invited to join.

What's So Cool About the Air Jordan 1 Retro High OG Brotherhood?

First...what's NOT cool about the Air Jordan 1 Retro High OG Brotherhood?

At first glance, it's easy to be impressed by the colorway on this high-top sneaker.

Using the famed colors of the Omega Psi Phi Fraternity, Nike did an amazing job with the overall colorway combinations and design.

The fraternal organization uses the colors royal purple and old gold in its notable crest, colors that conjure up thoughts of strength, valor, brotherhood, and courage.

Inspired by the crest's colors, the Air Jordan 1 High Brotherhood starts with high-quality white leather with a Light Bordeaux upper laid on top of it.

The heel and toe box both incorporate the old gold color, using the well-known University Gold to symbolize that same feel.

The sole of the sneaker also sports the University Gold over the white cushioned midsole of the shoe. The trademark Nike swoosh completes the look, using the Light Bordeaux color scheme to match the laces and wrap around the neck as well.

And, in typical Nike Air Jordan 1 retro fashion, a woven Nike tongue label and Wings logo at the collar complete the design.

Though the Air Jordan 1 High OG Brotherhood touts a classically simple color blocking, it's also unapologetic and bold, giving new fans and old ones the feel that this sneaker has something to say and is here to stay.

Ready to Find Your Flex with the Nike Air Jordan 1 Retro High OG Brotherhood?

If you're ready to add a bold and emblazoned sneaker to your Air Jordan 1 collection, the Retro High OG Brotherhood is not going to disappoint.

New release dates of all Air Jordan 1 sneakers can always be found at Mad Kicks, your online sneaker and streetwear store. You will also find them for a price that is going to be hard for anyone else to beat!

Mad Kicks is headquartered in Dubai, one of the most famous fashion industries in the world.

If you want to find your next flex in footwear, reach out to us today to find out what Mad Kicks can offer you!