February 02, 2024

Dated back to 1987, when Nike was on the verge of collapsing from fellow competitors. The main question was "How were they going to stand out from the bright pink and neon colours that dominated the fashion back then?" The answer was simple "Nike Air Max 1", the first Nike shoes to reveal the magic behind Nike's famous Air technology.

Embarking on the Unknown:

It all started with a simple idea, a spark of inspiration that grew into a passion, shaping the course of this iconic shoe from one of the greatest and most successful sneaker designers in the world, Tinker Hatfield. With their mutual collaborations magic happened which crafted and flourished a light, effective yet innovative shoe. 

Beyond Roses: Crafting the Ultimate Valentine's Day Present

Nike Air Max 90 Valentine’s Day has a narrow design that fits true to size adding 1.5 inches to your height. The university's red, pink and white colourway is heart-capturing. The toe box is covered in really thin synthetic mesh with a leather wrapping that extends to one side of the ankle and all the way around. The red Nike Swoosh is also textured leather giving it a luxury feel. It has a large insole with a rounded toe shape providing a slimmer snug fit. It has varied levels of thermoplastic urethane (TPU) along with heart-shaped eyelets for shoe laces so it's your choice how to style them up. A lot of padding is provided to the tongues and ankles making it thick from top to bottom. At the tongue, we also visualize snap buttons that say “AM90 4EVER” on the right while “E + AM90 = TRUE LOVE” on the left shoe. The branding on the heel is composed of a rubber patch which says Nike Air, the intricate detail on the letter ‘I’ with a mini heart at the top guides this shoe to the path of your heart effortlessly.  All the material and texture cohesiveness along with the cutting-edge technology serves to elevate the hype of this shoe.

These running lifestyle shoes are a perfect choice for on-trend sneaker enthusiasts or casual consumers. As Valentine’s Day is approaching it seems the right thing to treat your partner with this immaculate and supreme sneaker


 

Dwelling and Fixation:

During that time Nike was trying to provide more cushioning by doubling their airbag unit size. The only thing stopping them was the poly urethane incorporated in the sole that aims to cover the Airbag near the heel. The idea of turning the design inside out inspired Hatfield to expose the Air Bag by producing a visible window in the heel. This nearly put his job at stake. Upon release, the Nike Air Max featured a mesh and suede upper that added to the lightweight and durability of the shoe. We can't get over the unforgettable Air Window for obvious reasons.


 

Obsessive Thoughts Before Release:

After being accessible to the public Nike was a bit tensed that the consumers might think the Air Bubble would pop but that just wasn't the case, the Air bag was bigger and more robust than ever. The Nike Air Max shoe proved to be a massive success embracing the overall image along with the design direction of the brand moving forward. 

Classic Evergreen Profile to Meet Your Needs: 

A footwear product that demonstrated superiority over competitors, achieving an exceptional rate of success. A plethora of these sneakers have been launched From Air Max 90 to 97 in exceptional styles. captivating the affections of enthusiasts. Building a collection of wardrobe essentials ensuring a versatile and timeless foundation for your style. If you’re residing in the City of Gold, Nike Air Max Dubai is now even easier to reach, from the trusted website of Mad Kicks.

AIR MAX DAY 

Nike has declared Air Max Day every year on March 26th since 2014. Nike drops Air Max each year to get along with the hype. It is highly celebrated by sneakerheads and fashion aficionados all around the globe.

Experience hassle-free shopping by visiting our online store Mad Kicks Dubai and Secure Your Order Today!

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