Air Jordan

AIR JORDAN: MORE THAN A BRAND – A REFERENCE

The story starts in 1985, with a young Michael Jordan, a rising star in the NBA. Nike, then a rising star in the athletic footwear world, saw the potential in Jordan and set its sights on signing him. However, Jordan, with his sharp sense of style, wasn't a fan of Nike's existing basketball shoes, finding them bulky and restrictive. Nike determined to land Jordan, designed a revolutionary new shoe specifically for him: the Air Jordan 1.

What truly set the Air Jordan 1 apart was its bold design. Black and red, a colorway banned by the NBA for violating uniform regulations, became a symbol of Jordan's defiance and individuality. This ban, ironically, only fueled the shoe's popularity both on and off the court, making it a coveted status symbol among sneaker enthusiasts.

From Air Jordan 1 to Beyond

The Air Jordan story doesn't stop at the iconic first model. Over the years, Nike has released countless Air Jordan variations, each featuring cutting-edge technology, unique colorways, and each building upon the legacy of the original. From the sleek Air Jordan 3 with its iconic elephant print design, to the high-flying Air Jordan 4 with its lightweight construction, each shoe brought new design elements and technological advancements to the table.

Air Jordan 2, though initially met with mixed reviews for its distinct Italian-made leather construction and lack of the Swoosh logo, became a sought-after collector's item years later, solidifying the concept that each Air Jordan would push boundaries and spark conversation.

OFF-WHITE, TRAVIS SCOTT, KAWS: UNIQUE COLLABORATIONS

As one of the most coveted sneaker brands, Jordan doesn't hesitate to make its models available through large-scale partnerships. For example, the Air Jordan 1 Retro High in collaboration with Virgil Abloh and Off-White or the one for the movie  Spider-Man, paying tribute to the mythical Marvel hero. The collaboration with Houston rapper Travis Scott is particularly noteworthy. The singer revisits the iconic Air Jordan 1 by reversing the swoosh with a unique mocha colorway. More than a brand, Jordan is now a universal symbol.

Air Jordans Today

Today, Air Jordans remain at the forefront of sneaker culture. Whether you're a die-hard basketball fan or a casual sneaker enthusiast, there's an Air Jordan out there for you. Madkicks, a leading retailer of Nike footwear in the UAE, offers a wide selection of Air Jordan shoes, including the iconic Air Jordan 1 in various colors and styles.