December 10, 2022

Those of us who love sneakers love a good success story as well. And - anyone who is a fan of fashion knows this next story is one of the best in the business!

His name is synonymous with music, style, and success, and - starting in 2015 - it became synonymous with sneakers as well.

Who is this icon?

Kanye West...the man behind the wildly popular Yeezys!

Yeezy 500

A Bit About Kanye and His Adidas Yeezy Rise to Fame

Kanye West began his kicks career almost a decade ago when he first broached the idea of a sneaker line with Adidas in late 2014.

Almost immediately, the sneaker powerhouse was sold on the idea and by 2015 the Adidas Yeezy shoes were flying off retail shelves everywhere.

In an industry already flooded with popular shoe brands, West was able to come up with something fresh and different in the Yeezy sneaker.

From premium leather material that had a breathability often not found in other brands to a colorway palette that rivaled those of the popular Air Jordan 1s, the Adidas Yeezy was able to find its own special niche in the sneaker market.

Yeezy 500

The Adidas Yeezy 500 - A Controversial Favorite

When Adidas and West first introduced the Yeezy 500 in 2019, there were some definite skeptics about this new release.

Many felt that the Yeezy 500 was poorly designed and that it would be hard to wear in scenarios where a sneaker really needed to perform, and not just look different.

Others felt the mesh overlay and rubber wrap design made the shoe look cheap and that it didn't live up to its predecessors.

But despite the criticism, the Yeezy 500 sold well. Five years later, the Yeezy 500 is a tough kick to keep on the shelves!

Adidas Yeezy 500 "Taupe Light"

Mad Kicks - Bluewaters Island

Address

Blue Waters Island
Dubai, U.A.E

Timing

Mond – Thurs: 10:00AM – 11:00PM
Frid – Sund: 10:00AM – 12:00AM


The Design of the Yeezy 500

Kanye West designed the Yeezy 500 with comfort and class in mind.

Though the colorway options are many, most of the models come in muted colors, giving the Yeezy 500 a more subtle look than its competitor, the Air Jordan 1.

The Yeezy 500 brings together a unique mixture of an upper composed of soft cow suede and a breathable mesh material underneath it.

The adiPrene foam looks and feels fantastic and really sets off the Adidas Yeezy 500 signature look.

Yeezy 500
Another interesting touch to the Yeezy 500 is the cool rubber wrap along the midsole of the foot which allows for abrasion resistance and some extra support.

There is also the added bonus of reflective piping around the lace eyelets that add visibility when the wearer is in low-light conditions.

All in all, haters can hate all they want to, but the Yeezy 500 has the type of form, function and fashion-forwardness that is going to keep this kick around for a while.

Want to Get Your Yeezy 500 Fix?

If you're looking for a good online store for all things Yeezy, come check out our Yeezy page at Mad Kicks, Dubai's premiere online kicks store.

Check out  Adidas Yeezy 500 'Granite'

Adidas Yeezy 500 'Granite'
When shopping with us, you can expect to see the newest releases of Yeezy brand sneakers, plus hundreds of other popular brands as well.

Ready to add to your collection? Score a pair of Yeezys, Air Jordan 1, Nike Dunk or tons of other street styles at Mad Kicks. Let's get you shopping today!

Mad Kicks - Box Park

Address

Box Park
Al Wasl Road
Jumeirah
P.O.Box 73670
Dubai, U.A.E.

Timing

Mond – Thurs: 10:00AM – 10:00PM
Frid – Sund: 10:00AM – 12:00AM